556 Body Ops started where most great ideas do... in the shower. One of our co-founders suddenly had this thought: "What if veterans, LEOs, Firefighters, EMS, and all freedom loving Americans had a premium, USA made, all-natural body care line just for them?" He couldn't sleep at all the following night. He didn't know what to do with his first good idea, so he shared it with his buddies. They, of course, told him he was crazy. How the hell could a couple of GWOT vets and a red-bearded redneck figure out a way to make great all-natural grooming products AND give back to great causes? Why would anyone care? But, like most good ideas, that shower thought wouldn't go away. Before long, it became a mission. For all of us. We were going to find a way to give back to our nation's heroes and develop an all-natural body ops product line free of garbage chemicals found in most big brands, as well as to give our nation's protectors a reason to care about what they use to groom. Once 556 Body Ops was formed, we attacked the mission with the same focus and intensity we learned as military members serving this great country. We have built that product line carefully and dedicated ourselves to supporting veterans, law enforcement, and first responders with each sale. Every purchase you make to support us, gives back to those who give everything.

Check back for the rest of the story later. That's as far as we've made it.

And check out our Heroes First page for more info on the causes we currently support.